The most important skill that you can learn when trying to “Make Money Online” is copywriting. When they say the “money is in the list”. What they should say is the money is with “how you comunicate with your list”. If you do not possess this skill, you are at a major disadvantage. So I did some major research on the subject. One of the most famous copywriters is Gary Halbert. I started reading and I was hooked! Here is an example of his writing called “The Boron Letters” Take note of his down-to-earth conversational style.
Tuesday, 5:41 p.m.
June 12, 1984
This letter is going to be the first in a long series of letters in which I
will attempt to communicate to you a lot of the important things I have learned
in the last 46 years.
I am going to try to teach you what I have learned about selling by mail,
getting and staying healthy, how to get along with people, and, in general, how
to have a good life without getting yourself all screwed up. There will also be
stuff about sex, drugs and rock and roll! I’m going to try to write to you
every day of the week (except Sunday) and spend about one hour on each letter.
That way, by the time I get out of here we should have covered a lot of ground.
Also, I intend to reread these letters myself after I am finished and use
them as source material for a book I have wanted to write for a long time. The
book, unless I come up with a better title, will be called:
How To Be Your Own Messiah
These letters will ramble around somewhat. I’m going to try to keep the
flow going so I am not going to slow down to edit these letters and, therefore,
don’t expect them to be as precisely written as my ads and other writings.
Anyway, let’s get started. As you know, today is my birthday and, strange
as it may seem, it hasn’t been a bad one under the circumstances. For one thing
I got your birthday letter and the cards your Mom sent me and, for another,
today is the first day I was able to run “the hill” non-stop. Being able to do
that really made me feel good. The hill is a real son of a gun. It is very
steep and, by my calculations, it is about 8/10 of a mile. I went around the
hill 5 times for a total of 4 miles and, as I said, on one of those circuits
(the third one), I did it running (actually it was more of a slow jog) nonstop.
You know what? When I came in here, just three weeks ago, it was hard for
me just to walk once around that darn hill. And, before I am finished, I’ll bet
you I can run around that hill ten times (8 miles) without stopping.
Well, anyway, this all leads me to the first and most important thing I
want to write about which is improving and maintaining your health and physical
fitness. I’ll have a lot more to say about this subject later but today I just
want to “warm up” a little bit and tell you a few good ideas that you can start
using everyday. The first thing I want to talk about is “road work”. Road
work is walking, jogging and running. And, in my opinion, you should do about
one hour of road work everyday of the week except Sunday. I believe the best
time to do your road work is right after you get out of bed.
In fact, in my opinion, the best groove to get into is get out of bed,
(early) wash your face, brush your teeth, use the bathroom, etc., and then, eat
a piece of fruit (I think a banana is the best) and then hit the street!
That’s it. Just get out that front door and start moving. Walk, run, jog.
Keep moving for about 1/2 hour and then turn around and come back. You know, I
really do believe this is the very best way in the world to start the day. It
cleans you out, it settles you down and it gives you a nice glow that will stay
with you throughout the day. It will also make you more clearheaded and improve
the quality of your thinking. The benefits are enormous and, believe me, if you
start doing this right away (like the day after you get this letter!) it won’t
be long at all till you become positively addicted to your early morning
By the way, this addiction is not just psychological. It is a real honestto-God
drug addiction. But don’t let that scare you. This is what’s known as a
positive addiction. A positive addiction is simply being addicted to something
(like exercise) that improves the quality of your life. A negative addiction,
on the other hand, is being addicted to something (like cigarettes) that
lowers the quality of your life. What happens when you do road work is that,
after about forty minutes, your brain begins to secrete what some people refer
to as “survival chemicals”. The names of these chemicals, as far as I know, are
beta endorphins and norephinphrine. Some people say these chemicals are 200
times stronger than morphine and, in my opinion, the feeling you get is sort of
like a good drug high except that the “high” is not artificial and you become
zestful rather than speedy and, unlike a drug high, this is a high that is good
If I seem to be going on and on about this it is because it is so important
and it is something you can do right away! And, actually, of everything I
have learned about in my entire life, this stuff about doing road work the
first thing in the morning is very close to being the most important thing of
So I really hope you get started on this morning road work program as soon
as you get this letter and I also hope it becomes a habit for all the rest of
I Love You and Good Luck!
P.S. Please get me a copy of “The Joy of Running” by Theodore Kostrubala.
Well, that’s it. You’ve just read Chapter 1 of “The Boron Letters”. Chapter 2 will follow in a
few short days.
Gary C. Halbert
P.S. You want to do some of your friends a favor? Have them read my book “The Boron Letters”…
even if… they are not interested in marketing. Why? Because this book also deals with life…
and… they will be able to benefit from these experiences.
You can find more of Gary’s writing here http://www.thegaryhalbertletter.com/newsletter-archives.htm